Many businesses think of blogs as a place to share expertise or company updates. That’s great… but if you want your blog to sell, that mindset needs to shift. A high-converting blog post is purpose-driven.
It’s written not just to educate, but to inspire action, whether that’s a sign-up, a contact form submission or a sale.
You need structure, psychology and storytelling. Miss even one of those ingredients and your blog could fall flat, no matter how much knowledge you’re offering.
These blog tips will help you bake in strategy from the start.
Here’s where the emotion kicks in. If your blog isn’t directly addressing the pain points your audience is facing, they won’t feel seen and they certainly won’t be motivated to act.
Let’s say you’re a financial adviser. A blog titled “What is an ISA?” might be educational, but it’s not likely to convert. Why? Because it’s not emotional.
Now, change the angle to “The Mistake That’s Costing UK Savers Thousands Every Year” and suddenly, you’ve tapped into urgency, fear of missing out and curiosity, the perfect storm for conversion.
Blog tip: Always write to the problem your audience is already experiencing and show them you understand it better than anyone else.
So many blog posts miss the mark by hiding the call to action at the bottom, or worse, forgetting it altogether.
Here’s a bold blog tip: CTAs don’t need to feel salesy. They need to feel timely. They need to feel natural. And they need to appear more than once.
Position your CTA as the logical next step. If your blog speaks to a reader’s pain and they nod along in agreement the whole way through, you need to tell them what to do next. It’s not pushy, it’s helpful.
At Bold, every blog we write is carefully mapped to guide the reader to the next step in the journey. We build trust, we deliver value and then we open the door.
If your blogs aren’t being found, they won’t convert. That’s why SEO isn’t optional, it’s non-negotiable. From creating attention-grabbing titles to weaving in high-value keywords like ‘blog tips’ (just like this one), your content needs to be built with Google and your readers in mind.
But SEO doesn’t mean keyword stuffing or robotic language. It means understanding what people are actually searching for and delivering it in a way that resonates.
Our clients love that we strike the perfect balance between SEO and storytelling. It’s how we help them show up on search engines and in inboxes.
A long, dense block of text? That’s the fastest way to lose a reader before they even start.
Here’s one of the simplest blog tips we can offer: format matters. Break up your content with:
- Subheadings (like these!)
- Strong openers and closers
A blog that looks easy to read feels easier to read, meaning your readers are more likely to reach the CTA.
People don’t buy based on logic. They buy based on emotion and justify with logic later.
So, if your blogs are just relaying facts, you’re missing a massive opportunity.
Storytelling creates connection. Whether it’s a client success story, a relatable anecdote or a personal insight, this is the secret sauce that makes your content memorable. And memorable content converts.
Blog tip: Weave emotion, narrative and real-world examples into every post. Don’t just write to inform. Write to connect.
Here’s the biggest takeaway: great blogs take work. But you don’t have to figure it out by yourself.
At Bold, we specialise in writing blogs that actually do something. We combine creative content with conversion science to help you reach the right people, with the right message at the right time.
If your blog posts are collecting dust instead of driving leads, let’s change that.
We’re ready to get strategic, emotional and results-focused, are you?
Let’s work together to turn your blog into your business’s most valuable marketing asset. Whether you’re starting from scratch or need a total refresh, we’re here to help, get in touch today.
