from 1 video view to 78 with a bespoke video content strategy.
Supporting a chartered accountancy firm to increase brand awareness by boosting engagement through a dynamic, results-driven social media video strategy.
Industry: Accounting
Location: Wirral, United Kingdom
Service: Social Media Marketing
Website: www.hornerdowney.com
Horner Downey & Co are a trusted firm of chartered accountants based in Bromborough, Wirral. With a reputation built on expertise, transparency and reliability, the firm supports a wide range of clients, from local businesses to large contractors and franchises, with bespoke financial and accounting services.
"I would have no hesitation in recommending Bold to anybody who is looking to have videos made for their social media presence."
Measurable social media growth.
Transforming engagement and building brand trust.
What obstacles were Horner Downey facing?
Despite maintaining a consistent posting schedule, their content lacked the personal touch that builds community trust and encourages engagement.
With limited in-house resources and time to produce high-quality, video-based content, the team struggled to communicate their expertise in a way that felt authentic and relatable.
This limited their ability to connect emotionally with followers and to showcase the personality behind their brand, a crucial element for standing out in the competitive financial sector.
What were Horner Downey’s goals for social media marketing?
The firm’s main goals were to:
Our video content strategy to solve Horner Downey's problems
We created a comprehensive video content strategy designed to increase engagement and put faces front and centre. We began by outlining objectives, themes and audience intent.
Using analytics and performance data from existing posts, we identified the types of content that resonated most with their target audience. From here, we developed a video content plan that balanced educational and promotional content, showcasing their expertise while adding a personal touch.
Each video concept was carefully mapped out, covering purpose, topic, script prompts and audience benefits. This preparation helped the Horner Downey team feel confident and comfortable on filming day.
Implementing the strategy to boost results
When filming day arrived, Mollie, our Digital Marketing Assistant, headed to the client’s office, ensuring the setup was professional yet relaxed, complete with microphones, lighting and guided prompts to keep things natural and engaging.
From this session, we produced 28 fully edited videos, each with on-screen captions and interactive elements throughout, fully optimised for specific social media platforms.
These videos were then strategically scheduled and published across Facebook and LinkedIn. Within just one quarter, the results spoke for themselves, with exponential growth in views, clicks, impressions and engagement across both platforms.
Ongoing strategy evaluation and optimisation
We continue to monitor performance metrics using native analytics tools for social media platforms, as well as the other services they receive from us, SEO and Online Advertising.
On a monthly basis, we provide detailed reports outlining key metrics. These reports allow both our team and the client to track progress, identify trends and make data-driven decisions to optimise ongoing social media campaigns.
Each quarter, we take this a step further by meeting with our client in person. During these sessions, we review how the previous quarter performed against the agreed objectives, analyse engagement patterns and highlight top-performing content.
Horner Downey & Co came to Bold with a clear goal; to humanise their business, put faces to the brand and build stronger connections with their audience.
Beyond the numbers, this strategy created a deeper emotional connection between the firm and its audience. By showing real team members on camera, Horner Downey transformed their social media presence from transactional to personal, instantly building trust and loyalty with clients, franchises and contractors alike.
