a website redesign built around a search-friendly online directory.
Re-engineering the user experience for Unite Professionals, transforming how users find and engage with Case Managers.
Industry: Specialist Case Management & Rehabilitation Services
Location: United Kingdom
Service: Website Design & Development
Website: www.uniteprofessionals.co.uk
Unite Professionals are a UK provider of independent, specialist case management and rehabilitation support for individuals with serious or catastrophic, life-changing injuries. Unite Professionals guide clients through every stage of their rehabilitation journey, always with people at the heart of everything they do.
"The work was delivered within budget, to a high standard and with a level of care that truly sets them apart."
Unite Professionals approached Bold to deliver a complete transformation of their digital presence.
Their existing website no longer reflected the quality, scale or professionalism of the organisation and had become difficult to maintain internally.
Unite Professionals needed a modern, future‑ready website that would:
Before working with Bold, Unite Professionals faced several challenges:
One of the biggest struggles was their online directory. The existing system relied on a cluttered map with small clickable icons, making it difficult to navigate, time‑consuming to use and frustrating for visitors.
Website Strategy & Development
We began with a deep‑dive into Unite Professionals’ services, audiences and internal processes. This allowed us to design a website structure that clearly communicates complex services while remaining easy to navigate.
Clear navigation pathways guide users to the information they need quickly, whether they are solicitors, insurers, healthcare professionals or families seeking support. Mobile responsiveness, accessibility and performance were prioritised throughout, ensuring a seamless experience across all devices.
One of the biggest challenges Unite Professionals faced was the usability of their directory.
The previous system relied on a cluttered, map-based interface where users were required to click on small location icons to access limited information about individual Case Managers.
This approach was difficult to navigate, visually overwhelming and time-consuming, particularly for solicitors, insurers and professionals who needed to quickly identify the right expertise.
There were no clear filtering options, meaning users couldn’t easily search by clinical specialty, professional background or suitability. As a result, the experience often led to frustration and unnecessary drop-off.
For a service built on clarity, trust and professionalism, the user journey no longer reflected the quality of Unite Professionals’ work.
A smarter, search-friendly website directory built for users
We completely re-engineered their online directory with user experience at its core, transforming it into a streamlined, intuitive search platform designed for real-world use.
Instead of navigating a crowded map, users can now search using clear dropdown filters, including:
Once selections are made, users are presented with a clean, structured list of relevant Case Managers.
Each profile includes a professional image, detailed biography, memberships and accreditations, the option to download a CV and a clear enquiry pathway.
This new functionality makes it significantly easier for referrers to identify the right Case Manager quickly and confidently, while maintaining a calm, organised and professional experience throughout.
Content Refresh & New Brand Identity
Alongside the technical build, we worked closely with Unite Professionals to design and implement a refreshed brand identity that truly reflects who they are today. This included the introduction of a refined colour palette, considered use of feature accent colours for calls-to-action and a modern visual style that feels calm.
The accompanying content refresh ensures Unite Professionals’ complex services are explained clearly and accessibly, while reinforcing credibility through regulatory standards such as CQC and IRCM frameworks. Together, the new branding and content create a cohesive digital presence that aligns seamlessly with Unite Professionals’ mission, vision and commitment to quality.
Ongoing Support & Hosting
Our partnership with Unite Professionals does not end at launch. Through our hosting and maintenance package, we provide a secure, high-performance environment that ensures the website remains fast, reliable and fully optimised.
We proactively manage updates, security monitoring, backups and performance checks, reducing risk and protecting sensitive information. Regular maintenance ensures compatibility, stability and long-term scalability as the business continues to grow.
This service allows Unite Professionals to focus on delivering exceptional case management services, knowing their digital platform is continuously supported by a team who understands their business.
This project is a strong example of how strategic website design and UX‑led development can transform a business’s digital presence.
By building a platform that prioritises clarity, usability and trust, Unite Professionals now have a website that truly supports their mission, and the people they serve. Every interaction has been designed with real users in mind, removing friction and enabling professionals to find the right support with ease.
