If you’ve ever wondered how related topics and products appear when you search for something specific, then here is your answer!
To understand how you should drive traffic to your website, you need to have a clear understanding of SEO and all its details. This sounds easy, but SEO is quite a complicated concept with many components.
But to get you started, here are six SEO terms we think you should know as a beginner…
Take the first step towards digital success and let’s start driving results.
Alt text is the text description of an image that tells you what the image contains. This text is hidden in the backend of a webpage so cannot be viewed by users unless there is a fault with the website.
Adding alt text to the images on your website is important as it helps screen-reading tools describe images to visually impaired readers and allows your images to be found from searches.
A keyword is a word or phrase in your content that users are entering into search engines. By using keywords in your content it means your desired audience is more likely to come across your business when searching for the specific word or phrase.
These words or phrases allow you to build an SEO strategy around specific target phrases in a way that’s meaningful and measurable.
SERP stands for Search Engine Results Page and is the page that is returned by the search engine when a user submits a search query.
For example, if you enter a phrase into Google, the SERP appears straight after you press enter and it will display all the results that are related to your search.
This page is what you want to aim to rank highly on as a result of good SEO.
Authority is the page’s ability to rank highly on the page shown when a user submits a search query.
There are many factors that are considered in authority rank, such as:
Search engines use many factors when evaluating the authority of a webpage, which is why quality SEO is so important.
A web crawler (or sometimes called a spider) is a bot that indexes the content of websites all across the internet to determine where these websites appear in search engine results.
The goal of this bot is to learn what each web page is about so that the correct information can be retrieved when it’s needed. They’re called “Crawlers” because crawling is the technical term for automatically accessing a website and obtaining data via a software programme.
A meta description is a short summary that appears underneath the title of the page in the SERP.
The meta description should be what convinces the user that the page is exactly what they are looking for and encourage them to click on your link over other results that appear. You are only given a very limited amount of words so it has to be written well, as well as be descriptive and relevant to the content that is on the page.
Again, these SEO terms are just touching the surface of what SEO entails but are a good start to understanding the research and analysis that is put into optimising a website.
Or if it all sounds way too complicated for you, why not leave it to the experts?
We produce our web content with a focus on keyword optimisation so your pages have an increased chance of being discovered by your potential customers.
Get in touch today to start the process of bringing more quality users to your website!
The digital world, where tweets fly faster than birds and Instagram posts are worth a thousand words, trying to figure out the art of social media marketing is a huge task, and we’re here to break it down for you.
Take the first step towards digital success and let’s start driving results.
Ah, hashtags, those tiny yet mighty symbols that serve as the breadcrumbs leading to your digital success. Incorporating relevant hashtags into your posts is like sprinkling a bit of magic dust to ensure they reach the right audience. Think of hashtags as the keys that unlock the gates to different communities within the social media marketing kingdom. By including popular and niche-specific hashtags in your content, ensuring you have a mix of low, medium and high popularity hashtags within your content and captions, you increase its visibility and engagement, ultimately attracting more followers and potential customers to your business. It’s a win-win situation, finding hashtags is super simple, especially when you know where to look. We use a fantastic tool called best hashtags, which allows us to discover our niche’s hashtags in seconds, it’s definitely a tool worth trying out.
Your social media bio is your digital storefront, the first impression you make on potential followers and customers. It’s crucial to display a bio that not only reflects your brand’s personality but also communicates what you offer in a concise and captivating manner. Think of it as your business pitch in 160 characters or less.
Incorporate keywords related to your niche and offerings to improve discoverability, and don’t forget to include a call-to-action to encourage visitors to take the next step. Social media platforms have some fantastic tools to help you with your CTA, instagram allows you to add a contact button, whether that’s to call or email, as does TikTok, LinkedIn, and Facebook. Whether it’s following your account or visiting your website, adding simple and easy to navigate CTA’s means you’re making your customers’ journey as simple as possible, which is always a bonus.
Remember, a well-optimised bio is the cornerstone of a successful social media marketing strategy, if you want to find out more, tap here to watch our TikTok on optimising your social media bio.
In the ever-evolving landscape of social media, consistency is key to maintaining relevance and engagement. Just as a magician dazzles their audience with new tricks to keep them interested, it’s crucial that you consistently deliver captivating content to keep your followers engaged. Whether it’s eye-catching visuals on Instagram, ‘how to’ videos with trending reel sounds, hopping on TikTok trends, thought-provoking LinkedIn posts to place you as a thought leader in your industry or informative videos on YouTube, regularly feeding the content beast is essential for staying top-of-mind with your audience.
Embrace a content calendar to plan and schedule your posts, ensuring a steady stream of captivating content that keeps your followers coming back for more. P.s, did you know you can bag yourself a FREE, yes free, 12 month content calendar filled with a year’s worth of content ideas? Tap here to download yours today, and take the first step to your social media marketing success.
As you explore the depths of the social media marketing landscape, remember that each platform has its own unique quirks and features. What works on Facebook may not necessarily work on TikTok, and vice versa. Take the time to familiarise yourself with the features, algorithms and tools of each platform and tailor your content accordingly. Adaptability is key in the ever-shifting currents of social media marketing. Stay informed about the latest trends and algorithm changes, and be willing to pivot your strategy as needed to stay ahead of the curve. Drop us a follow on our socials to stay in the loop on all things social media marketing updates, algorithm updates, trends and more!
At its heart, social media marketing is not just about promoting your brand or products; it’s about building genuine connections with your audience. Engage with your followers, respond to their comments and messages, and show them that there’s a real human behind the screen. Authenticity and transparency go a long way in fostering trust and loyalty among your community. Remember, it’s not just about vanity metrics, like having a huge number of followers; it’s about retaining loyal supporters who will champion your brand and spread your message far and wide.
Social media agencies are staffed with seasoned professionals who eat, sleep, and breathe social media. At Bold, we have a deep understanding of the depths of each platform, as well as the latest trends and best practices. By entrusting your social media marketing to an agency like us, you gain access to our expertise and experience, ensuring that your brand’s presence is in capable hands. One of the greatest benefits of working with a marketing agency like us, is our ability to track and measure the performance of your campaigns with precision. Each month, quarter and year, we provide our clients with extensive reports, diving into metrics, analytics and results, to provide data-driven insights. Through advanced analytics tools we provide valuable feedback on what’s working, what’s not, and how we can optimise your strategy for maximum impact.
As you embark on your social media marketing adventure, remember that Rome wasn’t built in a day, and neither is a thriving social media presence. It takes time, effort, and a sprinkle of magic to see results. Don’t be discouraged by setbacks or slow progress. Instead, embrace the journey, learn from your experiences, and keep moving forward with determination and perseverance. With the right strategies and a dash of creativity, you can harness the power of social media to elevate your brand and enchant your audience like never before.
Social media marketing is a dynamic and ever-evolving landscape that offers boundless opportunities for those willing to explore its depths. By harnessing the power of hashtags, optimising your bio, consistently creating captivating content, and fostering meaningful connections with your audience, you can unlock the true potential of social media as a powerful tool for brand promotion and engagement.
Don’t forget, you can always drop us a DM on Instagram if you have any questions or you’d like to discuss how we can support your business with social media marketing, we’re always on hand to support you.
