AI: Inspiring Creative Minds, or Causing Controversy?

In some instances, AI being used to write a blog, a song, or an essay for you can be seen as “cheating”. However, when used in the right way, it can help digital creators to get their creative juices flowing, and spark creativity when you’re stuck in a rut.

The recent rise of AI has been introduced within many marketing applications we at Bold use on a daily basis. Later, a social media scheduling app, now offers some fantastic AI caption generators, meaning you can sit back, relax, and let the AI do the work. Creative marketing agencies are here to use their own expertise and creative minds to come up with their own content. But, that is not to say that AI can’t help steer us in the right direction, or help us with suggestions.

As a creative marketing agency, it can often be a struggle to come up with multiple content ideas, blog titles, and captions for a wide range of clients. We believe that AI can assist us with some day-to-day tasks. Granted, there is controversy over whether using AI in a creative environment can take away the personality from a business or brand, yet we believe when used correctly, AI can be your new best friend.

For instance, we are planning to try using AI to help us come up with blog and content topics, for instance asking an AI to give us suggestions which we can then use to spark our ideas. However, before we implement AI suggestions into our marketing strategy for ourselves and our clients, we decided to test it. We asked ChatGPT, an AI website by OpenAI, to give us some caption suggestions for a social media post surrounding marketing strategies. Here’s some examples of what we were given by ChatGPT:

1. “Unlocking the Secrets to a Successful Marketing Strategy.”
2. “Driving Results: The Power of a Well-Crafted Marketing Strategy.”
3. “Strategise. Execute. Succeed. Mastering the Art of Marketing.”

Now, in some cases, using AI to create all of your captions for you could be seen as an easy way into creating great content ideas. Yet taking inspiration and ideas from these suggestions could reduce the workload and increase efficiency for your team. It takes a lot of time and energy to think of content ideas, before you even start producing the blog article and supporting social media posts. So, why shouldn’t we take advantage of a brilliant programme to help steer us towards a great result?

So, you want to know whether using AI within your business is beneficial or not? Here are the facts:

• Increased efficiency: It can automate repetitive tasks, allowing employees to focus on more strategic and creative work.
• Improved decision-making: It can analyse vast amounts of data quickly, providing insights and predictions to support better decision-making.
• Enhanced customer experience: AI-powered chatbots and virtual assistants can provide personalised customer support and assistance 24/7.
• Cost saving: It can reduce operational costs by automating processes, optimising inventory management, and preventing costly errors.

• Implementation complexity: Integrating AI into existing systems can be challenging and requires specialised expertise.
• Data privacy and security: It relies on data, and protecting sensitive information is crucial to prevent breaches and maintain customer trust.
• Ethical considerations: Artificial Intelligence algorithms must be designed and deployed ethically to avoid biases, discrimination, or unintended negative consequences.
• Workforce impact: Automation may lead to job displacement or require re-skilling of employees, which can have social and ethical implications.

• Define clear objectives and select solutions that align with business goals.
• Invest in data quality and privacy measures to ensure responsible use.
• Educate and train employees to work effectively with Artificial Intelligence systems.
• Continuously monitor and evaluate AI performance and impact on business outcomes.
• Engage with stakeholders to address ethical concerns and build trust.

Ultimately, whether using AI is good or bad for a business depends on how it is implemented, managed, and integrated into the organisation’s overall strategy.