Today is International Women’s Day, a day dedicated to celebrating women’s achievements and fighting for gender equality. Social media is a fantastic place to open up conversations and connect with women from all over the world – hearing their points of view and standing by their side in support.
If you need some ideas on how you and your business can join in the conversation and celebrate International Women’s Day 2021 on your social media platforms, you’ve come to the right place.
#1 Spotlight The Hard Work Of Women Within Your Business
Why not showcase some of your dedicated female employees on your social media accounts? Taking a few moments to shine a light on your teams’ achievements on social is a great way of celebrating International Women’s Day, and is something you can continue to do throughout the year to show your solidarity and to say thank you.
#2 Share Inspiring Quotes By Female Leaders
Today is a day of opening up conversations and inspiring your social media community. Find some quotes from strong women that really resonate with you and your brand, and share them onto your platform. Your chosen quote may give some of your female following the encouragement they need to strive for their personal goals, something they will always be grateful to your brand for!
#3 Create Short #ChooseToChallenge Videos
Videos are one of the most engaging forms of social media content and with TikTok having around 1 billion active users a month it’s definitely worthwhile creating some short but effective videos for International Women’s Day. This year’s theme is ‘Choose To Challenge’ so why not ask as many female employees as you can to do a short video, saying who they are, what their role is and what they’re choosing to challenge? You can then share this onto all your social media platforms. A simple but effective way to celebrate IWD 2021!
#4 Raise Awareness of Innovative, Historic Females That Relate To Your Working Sector
Strong women have helped to build the world we live in today, but so often we see them left out of history books, or rarely spoken about. International Women’s Day is a fantastic opportunity for you and your business to share female pioneers within your industry and raise awareness of their importance. Use your social media as a source of inspiration, a place that pays homage to the innovators and allows your followers to learn something new.
#5 Ask Questions: Learn from other women
An important part of International Women’s Day is listening to the stories of females and learning from their experiences. Demonstrate your brand’s commitment to growing and hearing from its followers by putting up posts that show a genuine interest in their lives and moments where they’ve taken action for equality. Twitter would be a great place to prompt such questions as you can get instant responses and people can connect with your brand in an accessible and fast way.
#6 Make The Most Of The Stories Feature
Ephemeral content (content that is only available for a certain period of time, like Instagram stories) is extremely popular. Its timed availability to be accessed gives users an incentive to click it, as they don’t want to miss out. International Women’s Day is a great time to fill your story with content regarding equality, female empowerment, and your brand’s commitment to being on the right side of history. Use your story as a place to share positivity and promote other women and their businesses that you admire.
To summarise…
All in all, it’s completely up to you as to how you decide to celebrate International Women’s Day on your social media platforms, just make sure you’re not silent. Whether you’re creative with short videos, or simply encourage conversations between your brand and female followers, just make sure you use the #IWD2021 hashtag to allow like-minded females to engage with you and your content.
Let’s support one another this International Women’s Day. Use your platform to demonstrate your commitment to fighting for equality within the virtual world, but make the lasting changes in the real one.