Last night we were invited to help celebrate the launch of The Makeup Academy which took place at Frederick’s, the swanky bar and restaurant on Hope Street, and what a great evening it was! As well as free-flowing prosecco and delicious canapés, there were live makeup demos and the opportunity to have your headshot taken by a professional photographer.
Here are a few snapshots from the night!
Jane Clappison, an established makeup artist, has set up The Makeup Academy on Old Hall Street and is offering training courses from 3rd November. The courses will not only teach students the professional art of makeup but how to best utilise their skills on film sets, in TV and in high fashion. We met Jane back in May when she approached us to create her brand and design her website and were delighted to be a part of her wonderful journey.
Whilst indulging in a glass of prosecco and a delicious cupcake we managed to steal Jane away from her guests for a few minutes to ask her a couple of questions about her dive into entrepreneurship.
For as long as I can remember I have loved makeup. I love how it can be subtle and enhance someone’s looks, make them feel so much better about themselves & give them confidence. It can also completely transform someone’s appearance to become a character.
I really enjoy art too, and can remember as a kid drawing face after face after face…I was obsessed. Then when my little sister would let me, I would practice on her!
I had always dreamt of running my own makeup school. I wanted to be able to offer training to the highest standards without limitations. By this I mean not overcrowded groups where students don’t get the attention they need, but real industry expertise that I can personally offer as well as bringing in guest artists who are actively working in industry. I want to establish The Makeup Academy as the best place to go to learn how to be a makeup artist and to be considered as a realistic launch pad for a successful career as a makeup artist.
I suppose I would have to say patience! It’s going to take some time for people to know who I am, what I offer here at the makeup academy and, more importantly, how it will benefit them.
Take your time! Don’t rush into any decisions, get as much feedback from the people around you as you can but also, have faith in what you want to achieve. Do your research, look at your competition and consider how you could be better/different/new/original…
Well firstly, you have to be accessible, so a website is crucial. And not just any website – one that shows that this is a serious business that people can trust and have confidence in. I think it makes your business credible too, rather than just relying on social media.
And obviously, your brand represents you. You want people to see it and instantly recognise it. That’s something I was equally excited and nervous about, and the decision that I think took the longest to make (and even then I changed my mind!). It just has to feel right, your brand will represent you for (hopefully) many, many years.
Of course! ☺
We wish Jane all the best for the future and we’re looking forward to hearing a lot more about The Makeup Academy as it becomes successful.
