How to Create a Marketing Website: The Power of WordPress

At Bold, we always say, by building a captivating marketing website that not only attracts but also engages your audience, is an absolute essential. We’re passionate about empowering businesses with the tools and knowledge they need to thrive in the digital realm. In this ‘How to’ guide, we’ll explore the essential components of creating a standout marketing website using WordPress, along with some additional aspects to consider for optimal performance and impact. You might even get an exclusive insight into our Head of Creative’s top secret tips.

Choosing the right hosting provider is the first step towards ensuring your website’s reliability and performance. Look for providers that offer robust infrastructure, reliable support, and seamless WordPress integration. Implementing an SSL certificate not only enhances security but also boosts your website’s credibility and trustworthiness. To find out more about how we can support you and your website hosting, feel free to click here, and we’d be happy to chat!

In today’s mobile-centric world, it’s crucial to prioritise responsive design to ensure your website looks and functions seamlessly across devices of all sizes. If you take a look at one of our recent case studies, you’ll find that we extensively test mobile functionality with all of our client websites we build. User experience is paramount, as it directly impacts visitor engagement and conversion rates. Consider factors such as intuitive navigation, clear calls-to-action, and fast loading times to create a positive browsing experience for your audience.

Content is king when it comes to driving traffic and engaging your audience, our Content Marketing Executive, Jake, proves this theory. With WordPress’s intuitive content management system (CMS), you can easily create, publish, and manage high-quality content that resonates with your target audience. Don’t forget to optimise your content for search engines by incorporating relevant keywords, meta tags, and structured data markup to improve your website’s visibility and organic search rankings. Optimising website copy and content is something we do for you, and if you’re interested in finding out more, tap here to get in touch.

Visual elements play a significant role in capturing the attention of your audience and conveying your brand’s personality. Simply take a look at WordPress’s vast library of themes, templates, and customisation options to create a visually stunning website that reflects your brand identity. However, if you’re not up to taking on the visual branding task yourself, our Head of Creative, Sami, will do it for you. Incorporating captivating imagery, videos, and infographics enhances engagement and leaves a lasting impression on your visitors.

Expand your website’s reach and engagement by integrating social media platforms and enabling easy sharing of your content. WordPress plugins make it simple to display social media feeds, add sharing buttons, and encourage user-generated content, fostering a sense of community and amplifying your brand’s online presence.

Ensuring your website is accessible to all users, including those with disabilities, is not only ethically important but also legally required in many areas. WordPress offers accessibility-friendly themes and plugins to help you meet compliance standards such as the Web Content Accessibility Guidelines. Pay attention to factors such as colour contrast, keyboard navigation, and alternative text (alt text) for images to make your website inclusive and user-friendly for all.

Optimising your website for speed and performance is crucial for retaining visitors and improving search engine rankings. Utilise caching plugins, optimise image sizes, and minify CSS and JavaScript files to reduce load times and enhance overall performance. Regularly monitor your website’s speed and performance metrics to identify areas for improvement and ensure optimal user experience.

Protecting your website from security threats and data breaches is paramount in today’s digital landscape. At Bold, we offer a maintenance package for clients who have had their website built by us. This means we implement robust security measures such as firewalls, malware scanners, and login security protocols to safeguard your website and customer data. Additionally, we regularly backup your website’s files and database to mitigate the risk of data loss in the event of a security incident or system failure.

Track and analyse your marketing website’s performance using tools like Google Analytics to gain valuable insights into visitor behaviour, traffic sources, and conversion metrics. This is something that could be included in your marketing package with us. We’ll gather monthly or quarterly metrics and analyse them for you, to then locate any highlights or lowlights and work to improve them the following month/quarter. We’ll monitor key performance indicators (KPIs) such as bounce rate, average session duration, and conversion rates to measure the effectiveness of our marketing efforts and make informed decisions to optimise your website’s performance and drive growth.

Gravity forms: A great tool that allows you to add a form to your marketing website (like a contact form).

Elementor: Builder drag and drop, creates a more streamlined design process!

Yoast: SEO made easy! Yoast lets you know what changes need to be made to make to your content to help your site be easily located.

Smush: Optimises and compresses images to help with screen loading time and to ensure all images on the website load properly.

By incorporating these additional aspects into your marketing website-building process, you can create a powerful marketing platform that not only attracts but also engages your audience, drives conversions, and fuels business growth. At Bold, we’re committed to helping you harness the full potential of your website and build a standout online presence that sets your brand apart from the competition.