cutting-edge franchise website to power Apollo Care’s national growth.
Elevating Apollo Care Franchising’s online presence with a strategic, user-focused website designed to attract and convert potential franchisees.
Industry: Domicilliary Healthcare & Franchising
Location: United Kingdom – HQ in Wirral
Service: Website Design & Development
Website: www.apollocarefranchising.co.uk
Founded in 2011, Apollo Care Franchising provides high-quality domicilliary home care services across the UK through a successful franchise model. Their mission is to empower franchisees to run their own profitable care businesses with the support of Apollo Care Franchising’s strong and effective model.
Apollo Care Franchising’s new website serves as a comprehensive resource for potential franchisees, guiding them through the process of starting their own care franchise with clarity and confidence.
"We’ve already seen an increase in lead engagement and Bold's ongoing support keeps us on track."
After years of success and the launch of 12 franchises across the UK, Apollo Care Franchising knew it was time to upgrade its online presence.
Despite a strong brand and over a decade of experience in the franchise market, their existing website struggled with:
Identifying key opportunities for improvement.
We began by conducting an in-depth audit of Apollo Care Franchising’s existing online presence, analysing and plotting the ideal user journey and identifying pain points in accessibility and engagement.
They needed a platform that would:
Our digital solution to Apollo Care Franchising’s challenges.
Based on our findings, we developed a new website with a clear and structured franchise pathway, guiding potential franchisees from enquiry to application with ease. The website was designed with an intuitive navigation system, ensuring that both prospective and existing franchisees could find the information they needed quickly.
Mobile optimisation was a key focus, allowing seamless functionality across all devices. Additionally, we incorporated a visually engaging, branded design that reflects Apollo Care Franchising’s compassionate and professional ethos, reinforcing trust and credibility.
Boosting visibility and attracting the right franchisees.
To maximise Apollo Care Franchising’s online reach and attract the right audience, we implemented a robust SEO and content strategy. We created SEO-optimised landing pages targeting franchise-related search terms, improving visibility on search engines and increasing organic traffic.
A dedicated case studies section was developed to highlight franchisee success stories, demonstrating the real-world impact and benefits of joining Apollo Care. We also crafted clear, compelling copywriting that effectively communicates Apollo Care’s unique franchising benefits, helping potential franchisees understand the value and support they would receive.
Guiding prospects seamlessly from interest to action.
Turning visitors into franchise applicants was at the heart of our strategy. We designed a website that supports potential franchisees at every stage of their journey—whether they’re discovering Apollo Care for the first time, considering their options, or ready to take the next step.
To achieve this, we implemented three clear call-to-action pathways:
Ongoing optimisation for long-term success.
Our work didn’t stop at the website launch. We continue to monitor and optimise Apollo Care’s website, ensuring ongoing performance improvements.
By tracking website traffic and user behaviour, we refine content and structure to enhance the user experience. Lead conversion rates are closely measured to assess the effectiveness of the enquiry process, allowing us to make data-driven enhancements.
Additionally, we analyse engagement levels across the relevant pages, ensuring that key areas of interest receive the attention they deserve. With continuous support and optimisation, we help Apollo Care Franchising maintain a strong digital presence that fosters long-term franchising success.
Our partnership with Apollo Care Franchising showcases the power of strategic website development.
By creating an advanced, user-friendly platform, we’ve provided Apollo Care Franchising with a dedicated hub that attracts and converts franchise prospects
"Before working with Bold, our biggest challenge was a lack of visibility. We wanted a more polished, contemporary online presence that truly represented our brand, but our attempts to do it ourselves fell short. We needed expertise and Bold delivered. They redesigned our website, integrated it with our CRM and provided professional imagery, giving us a polished, modern look. We’ve already seen an increase in lead engagement and Bold's ongoing support keeps us on track.
We were initially worried about meeting deadlines, but Bold’s clear updates made the process smooth and stress-free. They truly understand our brand and have created a website we’re proud of.
We 100% recommend Bold. They’re professional, personable and deliver outstanding results!"