driving business growth with an 83% revenue surge through google & facebook ads.
Boosting leads and sales with PPC for a stairlift price comparison lead generation website.
Compare the Stairlift Market helps people find the best stairlift deals across the UK, much like Compare the Market does for insurance. CTSM has grown rapidly, connecting people across the UK with top stairlift suppliers to improve mobility and independence for themselves or loved ones. By comparing quotes from multiple providers, CTSM ensures customers get the best value for their needs.
After establishing the brand, the team at CTSM came to Bold to help increase leads, sales, drive revenue and help grow the new business.
Starting from ground 0 we used Google and Facebook ads as CTSM’s elevator to success.
CTSM we’re facing a number of challenges before instructing us as their online ad agency.
What were CTSM’s goals before the online ad campaigns?
Research-driven strategy boosts Facebook ad reach by 125% and optimises Google ads.
We began by aligning our strategy with CTSM’s goals, setting clear marketing KPIs. We then conducted thorough research, starting with a competitive analysis. By diving into the Facebook Ad Library and Google search results, we identified successful strategies and pinpointed areas for improvement in competitors’ ads.
Next, we explored CTSM’s ideal audience, examining demographics, interests, behaviours and pain points to ensure the ads spoke directly to the right people. For Google Ads, we performed in-depth keyword research using tools like Google Keyword Planner and Answer the Public, ensuring we targeted the most effective search terms.
As a result of these efforts, CTSM’s Facebook ad reach increased by 125%, significantly expanding their brand visibility and engagement.
Creating high-converting Facebook ads and driving lead growth.
With the research and planning phase complete, our ad experts got straight to work on crafting high-performing ads designed to generate leads quickly. Starting with Facebook, we set up the ad account and launched two targeted campaigns. One aimed at new leads and another focused on retargeting existing non-converted leads.
To maximise the budget, we kept ad groups tightly focused and streamlined. Then, our team designed and tested multiple variations of the ads, experimenting with different text, graphics and formats to identify the most effective approach.
Driving success with an 850% surge in monthly leads through Google ads.
Our ad specialists took the same strategic approach to Google Ads, setting up the account and launching a mix of Search, Display and Performance Max campaigns. These campaigns targeted both new leads and existing prospects who hadn’t yet converted, ensuring maximum reach and engagement. Our team continuously refined keyword lists to optimise performance and drive better results.
Google Ads went from delivering just 10 monthly leads to an impressive 95 per month, significantly accelerating business growth.
Data-driven optimisation delivers £4 return for every £1 spent.
By continuously analysing performance data from Facebook and Google Ads, our specialists tracked results against the set KPIs, ensuring every ad delivered maximum impact. This data-driven approach allowed us to identify the highest-performing ads and allocate the budget where it would generate the best returns.
On Facebook, video ads proved to be the most effective, letting the visuals drive engagement and conversions. For Google Ads, we focused on top-performing keywords that maximised returns while keeping cost-per-click (CPC) low.
By leveraging these insights and refining our strategy, we achieved an impressive £4 return for every £1 spent across both Facebook and Google Ads, ensuring CTSM’s budget worked harder and delivered the best ROI.
Our strategic ad campaigns delivered outstanding results for CTSM, exceeding every key goal.
With a 1300% increase in monthly leads (from 10 to 95) and a 400% return on ad spend, their yearly revenue soared by 83%. Facebook reach skyrocketed by 980%, expanding their audience to 81,000 people. By continuously optimising Google and Facebook ads, we made the process seamless while maximising ROI. Through a data-driven approach, CTSM not only strengthened its brand but also increased its revenue.
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