boosting brand visibility with a 35% rise in organic website traffic through SEO.
Increasing search engine visibility and annual membership sales for a global vascular surgery society based in France.
Industry: Medical
Location: HQ based in Bègles, France
Service: Search Engine Optimisation (SEO)
Website: www.esvs.org
The European Society for Vascular Surgery (ESVS), founded in 1987, has become a global community of over 3,000 members. ESVS advances vascular surgery through education, research, and professional development, setting high standards in the prevention and management of vascular diseases. With a focus on collaboration and sustainability, ESVS continues to drive progress in the field.
"In just a year, our organic search traffic jumped by 35%, becoming our top traffic source, and user engagement time went up by 28%."
ESVS came to us with the need to improve their online presence and drive more organic traffic to boost membership engagement.
In just a year we have achieved great results through our strategic SEO efforts.
Before engaging with Bold's SEO services, ESVS faced several challenges.
Development of a tailored SEO strategy to meet our clients' goals.
We defined the goals, objectives, and audience intent for the website, mapping the customer journey to customise the SEO strategy for ESVS and its target audience.
We then evaluated ESVS’s existing SEO performance using tools like Google Search Console, Analytics, SEMrush, and Moz.
After establishing their current SEO status, we conducted competitor research with Moz, SEMrush, and Ubersuggest to benchmark against competitors. We then gathered data and used these insights to create a SWOT analysis, which guided ESVS’s SEO strategy.
a 42% increase in the number of keywords ranking no.1.
To find the best keywords for ESVS’s website, we first defined keyword themes based on company and competitor research, while also considering audience intent for each section.
Using tools like Answer the Public, SEMrush, Moz, Ubersuggest, Google search queries, and online forums, we identified specific keywords. We then used Keywords Everywhere to assess search volume and SEO difficulty, helping us focus on the most effective keywords – ultimately resulting in a 42% increase in the number of keywords ranking #1.
Achieving a 35% increase in organic traffic.
With the research complete and insights in hand, we began implementing ESVS’s SEO strategy, focusing on two key areas: on-page and technical SEO. For on-page SEO, we optimised headings, page content, image alt text, and meta tags using the selected keywords, while also increasing internal and outbound links where relevant.
For technical SEO, we enhanced the site’s infrastructure to improve speed, responsiveness, and overall performance (critical for such a large site) and set up and optimised ESVS’s Google My Business page. These efforts led to a remarkable 35% increase in organic traffic.
User engagement increased by 28% through ongoing SEO.
Our ongoing SEO strategy evaluation has been pivotal in enhancing ESVS’s online presence. We consistently monitor and assess data analytics, allowing us to identify areas for improvement.
By providing comprehensive monthly and quarterly reports, we keep ESVS informed and focused on actionable insights. Leveraging our findings, we implement targeted improvements to the website’s SEO. As a result of these continuous efforts, user engagement has increased by 28%, demonstrating the effectiveness of our data-driven approach.
Enhanced SEO efforts through regular feedback and tailored support.
Effective SEO requires ongoing communication and collaboration, and our approach emphasises regular feedback and updates with ESVS.
We provide expert advice and hands-on support tailored to their specific needs, offering customised templates and documents for blog posts to ensure content aligns with SEO best practices. Our practical recommendations cover everything from content value and volume to page design, building a dynamic partnership that drives ongoing improvement and growth.
ESVS aimed to improve their website’s visibility and needed a reliable SEO agency to manage their strategy from start to finish.
They struggled with limited time and SEO expertise, leading to inconsistent traffic, low rankings, and lost leads. Through strategic planning and research, we boosted their organic traffic by 35% and user engagement by 28%. Now, ESVS ranks number 1 for 128 keywords and has seen a 42% increase in top-ranking keywords.
"In just a year with Bold, our organic search traffic jumped by 35%, becoming our top traffic source, and user engagement time went up by 28%. Bold handles everything from strategy and keyword research to using data for decision-making. Their expertise and friendly team not only help us hit our online goals but also keep us updated on the latest SEO trends."
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