ranking no.1 for “chester coffee roasters” with a data-driven SEO strategy.
Empowering a local Chester coffee shop to shine online by elevating visibility, improving rankings and building an organic audience through an SEO-led content strategy.
Industry: Food & Beverage
Location: Chester, Cheshire
Service: Search Engine Optimisation
Website: www.gingermonkeyroasters.com
Ginger Monkey Coffee Roasters is a speciality coffee brand based in the heart of Chester. The independent café, gift shop and roastery is run by a passionate husband-and-wife duo, Hayley & Cal, who are committed to sourcing, roasting and serving exceptional coffee.
"They’ve really understood our goals and created strategies that feel completely tailored to us."
By combining data-driven SEO strategy with authentic storytelling, we’ve helped the brand boost visibility, improve keyword rankings and drive consistent organic growth.
Brewing real results, the impact of our SEO strategy.
Before engaging with Bold's SEO services, Ginger Monkey faced several challenges.
Ginger Monkey's SEO goals for their website and online presence.
Our SEO solution to Ginger Monkey’s problems.
We began by setting up a collaborative discovery session with Ginger Monkey to understand their goals, current website performance and key business priorities.
From there, our SEO Executive Shelley and Content Marketing Executive Jake got to work carrying out a comprehensive SEO audit across the Ginger Monkey Coffee Roasters website.
We began by looking under the hood of their existing site to understand exactly what was working, and where opportunities were being missed. This involved a full-scale analysis of on-page optimisation, assessing headings, meta descriptions, title tags, internal links and image alt text to ensure every page was structured effectively for both users and search engines.
Finding most suitable and targeted keywords during our audit.
Next, we dug into keyword performance, reviewing which search terms were currently driving traffic (if any), how well these matched user intent and where Ginger Monkey could realistically compete. We also explored content depth and relevance, paying close attention to their blog articles, product descriptions and brand storytelling.
Using industry-leading tools such as Google Search Console and SEMrush, we conducted in-depth keyword research to identify high-performing, relevant search terms that aligned with Ginger Monkey’s brand and audience intent.
This included key phrases such as ‘Chester coffee roasters’ and seasonal content opportunities tied to coffee culture, events and trends, helping them connect with both local coffee lovers and online shoppers.
Creating the tailored strategy for long-term growth.
The insights gathered from our SEO audit gave us a clear, data-driven foundation to work from. We used this information to create a bespoke SEO strategy, focused on strengthening Ginger Monkey’s search performance and enhancing their digital visibility in a competitive market.
This strategy outlined everything from target keyword opportunities and content themes to technical recommendations and optimisation priorities. It also mapped out a clear timeline for deliverables, including blog creation, on-page updates and monthly reporting milestones.
By combining our analytical expertise with Ginger Monkey’s authentic brand voice, we built an SEO roadmap that not only aimed to improve rankings but also reflected who they are, passionate, independent and community-driven.
Implementing the SEO strategy to boost rankings.
With a strong strategy in place, it was time to put our plan into action. Every element of the implementation process was tailored specifically to Ginger Monkey, their goals, their audience and their authentic brand identity.
We refined and updated key areas of the website, ensuring that meta descriptions, title tags and headings were not only keyword-rich but also enticing to readers. Next, our content creation phase began. Drawing from the quarterly plan, Shelley produced fresh, SEO-optimised blog content to target relevant keywords while educating and inspiring readers.
Thanks to Shelley’s strategic keyword placement and in-depth research, the post quickly climbed the search rankings, appearing on page one of Google above Nescafé for the chosen keyword.
Ongoing SEO strategy evaluation and optimisation.
SEO is never a one-time project, it’s an ongoing journey of optimisation, refinement and growth. From the very beginning, we made it a priority to ensure Ginger Monkey felt supported and informed every step of the way.
To maintain transparency and keep performance on track, our team provides detailed monthly and quarterly reports that highlight progress, results and next steps.
This real-time data helps us track not just rankings, but also how users interact with the website, what content they’re engaging with, how long they stay and what paths they take toward conversion.
When Ginger Monkey Coffee Roasters first approached Bold, their goal was simple: to boost their online visibility and ensure that their website reflected the same energy, quality and warmth that customers experience in their Chester café.
Through a carefully planned and executed SEO strategy, we’ve helped them do exactly that. By combining data-driven research, creative content optimisation and ongoing collaboration, we’ve not only improved keyword rankings and organic traffic but also built a strong digital foundation for sustainable success.
As we continue to optimise and evolve their SEO strategy, our focus remains the same: to keep Ginger Monkey’s name front and centre in Chester’s thriving coffee scene and ensure their business continues to grow organically, authentically and sustainably.
