elevating sales with a 53.8% rise in unique opens through effective email marketing.
Increasing leads, sales and customer loyalty through email marketing for a UK based Chartered Accountancy firm.
Industry: Accounting
Location: Wirral, United Kingdom
Service: Email Marketing
Website: www.hornerdowney.com
Horner Downey & Co. is a Chartered Accountancy firm with over 50 years of experience serving clients across the UK. They represent a diverse range of clients and have achieved growth primarily through recommendations, thanks to their reliable advice and exceptional value for money.
"Choosing Bold as our digital agency was a game changer.
Our previous agency lacked communication, leaving us to chase updates with no clear direction, but Bold's proactive approach turned things around."
Horner Downey & Co. came to us with the need to enhance their digital presence.
Despite their strong brand and devoted customer base, they faced challenges with:
Identifying opportunities
and setting targets.
To tackle the challenges faced in email marketing, we started with a comprehensive audit of Horner Downey’s current email practices to identify gaps and opportunities. We then set out the following targets for future email campaigns.
Sustaining an average open
rate of 44.8% across email campaigns.
This impressive statistic shows our success in engaging nearly half of our client’s audience with each email sent. After conducting a thorough audit, we identified areas for improvement, including the segmentation of their email list into different audiences, allowing us to deliver tailored content.
We also scheduled emails to be sent at optimal times to maximise engagement. Additionally, we created catchy subject lines that encouraged recipients to open the emails, leading to significantly higher open rates.
Driving a 412% increase in average click-throughs.
By enhancing their email template designs to make them more visually appealing and user-friendly and strategically placing call to action buttons in optimal locations, we ensured that it was easy for recipients to take action.
Additionally, we created engaging content that encouraged users to visit the Horner Downey & Co. website, resulting in a significant increase in click-through rates and a boost in contact form enquiries.
Tripling enquiries and boosting sales by 200%.
Following the launch of Horner Downey & Co’s new website and targeted email marketing efforts, enquiries tripled within just one quarter.
This surge in engagement led to a remarkable 200% increase in sales through website contact form submissions, showcasing the powerful impact of a strategic marketing strategy in driving growth.
Measuring success and driving improvement.
We use smart analytics tools to keep an eye on how Horner Downey’s email campaigns are performing, sharing easy-to-understand reports each month and quarter. We track important things like open rates, click-through rates (CTR), clicks per unique open, and unsubscribe rates.
This helps us see how well subject lines and content are working, so we can fine-tune everything to make sure the emails keep hitting the mark and adding real value.
Our partnership with Horner Downey & Co. highlights the transformative impact of a strong, tailored email marketing strategy.
As a result of our dedicated email marketing efforts, we achieved exceptional outcomes that not only enhanced customer engagement but also drove significant business growth. The increase in open and click-through rates demonstrated a renewed interest from their audience, generating a higher volume of enquiries via their website.
"Choosing Bold as our digital agency was a game changer. Our previous agency lacked communication, leaving us to chase updates with no clear direction, but Bold's proactive approach turned things around.
Bold redesigned our website, tripling our enquiries in the first quarter. Bold now handles our social media and email marketing, creating engaging content that has supported our online presence.
I highly recommend them for quality website design and effective social media and email marketing."
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