bespoke social media marketing strategy that drove 575% more sales, without ads.
Empowering a purpose-led tanning brand to grow community, drive engagement and boost sales through a results-driven, organic social media strategy.
Industry: Beauty & Tanning
Location: Cheshire, United Kingdom
Service: Social Media Marketing
Website: www.sweetbronze.shop
Sweet Bronze is a family-run e-commerce business based in Cheshire, offering premium tanning enhancer products that are vegan, cruelty-free and organic. More than just a tanning brand, it’s a movement built on self-love, confidence and empowerment.
Sweet Bronze has built a loyal following of “glow-getters” who don’t just want a tan, they want to radiate confidence from within.
"Our TikTok video views have increased by over 100% and we’re seeing more organic website purchases from customers who found us there."
When Sweet Bronze partnered with us in early 2025, their founders were juggling everything from fulfilling orders to customer service and inventory management.
While they understood the power of social media, maintaining a consistent and effective presence across platforms was no longer sustainable.
They needed more than just content, they needed a strategic partner to:
Transforming time-starved founders into a thriving, revenue-boosted brand.
Sweet Bronze had the heart, the product and the message but lacked the time and resources to harness social media’s full potential. With the owners managing every corner of the business, social content had become inconsistent, reactive and hard to maintain.
They needed a trusted partner who could inject strategy, structure and creativity into their online presence… so that’s exactly what we delivered.
Setting the stage for 575% sales growth.
Our work began with a deep-dive audit into Sweet Bronze’s existing social media presence. We examined performance across Facebook, Instagram and TikTok, identifying both quick wins and long-term opportunities.
The result? A tailored, data-informed strategy designed to build community, increase engagement and drive revenue starting with a six-day Easter campaign that delivered a 575% uplift in sales in less than 24 hours, all organically.
A quarterly content calendar that delivered a 483.7% reach increase.
With a solid strategy in place, we built a full quarterly content calendar tailored to Sweet Bronze’s audience and goals. This included:
This structured approach led to a 483.7% increase in Instagram reach and a 213.4% jump in Facebook engagement within the first two months.
Professional content creation and over 300 pieces captured in a single shoot.
To elevate Sweet Bronze’s brand visuals, we led a professional content shoot at a local studio.
Thanks to this content-first approach, TikTok views soared by 476% with a 2033% increase in likes and 1250% rise in comments, proving that engaging video content can dramatically expand reach and interaction.
Impressive growth with 335 new Facebook followers in under 2 months.
We implemented engagement strategies to help Sweet Bronze grow its online community authentically.
In just 8 weeks, Sweet Bronze saw saves on Instagram triple and began receiving organic product orders via TikTok, a platform they previously struggled to gain traction on.
Our optimisation strategy drives real sales.
We didn’t stop at posting, we tracked, reported and optimised.
This performance-driven process means we’re not just creating content, we’re supporting the long-term growth and commercial success of the Sweet Bronze brand.
This partnership showcases how a clear, bold, and creative social media strategy can deliver rapid, tangible business results.
In less than two months, we transformed Sweet Bronze’s online presence, created a reusable bank of high-converting content and delivered a significant revenue uplift.
Now, their social media works as a growth engine, powered by a community of confident, empowered customers who glow inside and out.
“Social media was becoming a full-time job, and with everything else the business demanded, I just didn’t have the time to create the quality content our brand deserved. Ideas were running dry, and I was losing the love for social media. Since working with Bold, that’s completely changed.
We’ve seen real growth, especially on Instagram and TikTok, two platforms we were struggling with before. Our TikTok video views have increased by over 100%, and we’re seeing more organic website purchases from customers who found us there.
From the very first strategy meeting, we knew Bold understood our brand. They didn’t just post content; they created a strategy that truly reflects who we are. Mollie and Sami are fantastic, always clear, always proactive and always making sure we’re on track.
If you’re struggling with managing your business’ social media platforms, we can’t recommend Bold enough.”
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