Small Businesses Can Double Website Traffic in Under 6 Months Using Blogs

If you’re a small business owner, you’ve probably heard the advice: “Start a blog!” And your internal monologue probably went something like this: “Sure…because I definitely have time to become Shakespeare while juggling clients, invoices and the existential dread of running a business.”

It’s true, blogging sounds like a lot of effort.  

But here’s the kicker! Blogging for small businesses consistently can help to double their website traffic in under six months.  

And this isn’t just theory; real businesses have done it. Let’s break down why it works and how you can make it happen. 

Think of a blog as a magnet. You throw out valuable, helpful, entertaining or informative articles into the internet universe and suddenly, people start gravitating toward your website. 

Here’s why it works: 

1. SEO Power: Every blog post is another indexed page for Google. The more high-quality content you have, the more opportunities to rank for relevant search terms. According to HubSpot, businesses that blog get 3.5 times more traffic than those that don’t.  

1. Authority Building: A blog is a stage. Every post you publish says: “I know my stuff and I can help you.” The more value you provide, the more people trust you and trust equals sales. 

1. Content Recycling Heaven: A blog isn’t just a post; it’s the gift that keeps on giving. Your content can fuel social media, email newsletters and even podcasts. One post = so many uses. 

Let’s move from theory to reality! 

• Apollo Care Franchising (our very own client)! We created and implemented a blog strategy rooted in real audience queries to support Apollo Care Franchising’s SEO goals and online visibility, leading to an 83.33% engagement rate in just ONE month! 

• GrowthBadger used the “Double Survey Technique” (combining original research with expert insights) and increased their traffic by 843% within a week. That’s not a typo. Insane, right?  https://growthbadger.com/double-survey-technique/ 

• BuzzStream focused on repurposing existing content and optimising it for SEO. The result? Nearly 300% more organic traffic in 12 months. https://www.buzzstream.com/blog/seo-case-study 

• Allen Brothers, a steakhouse brand, launched “Steak Insiders,” a blog featuring high-quality content and SEO strategies. They achieved a 75% year-over-year increase in organic traffic. https://www.goinflow.com/blog/allen-brothers-content-case-study 

These examples prove that blogging isn’t just for lifestyle influencers or tech startups; it works for real small businesses across industries. 

Okay, so now you’re convinced, but how do you actually double your website traffic? 

• Be Consistent: You wouldn’t expect to go to the gym once and get a six-pack, right? Blogging is the same. Aim for one post per week. Over six months, that’s roughly 24 posts. That’s enough content to start showing up on Google for multiple search terms. 

• Focus on Quality: Think of your blog as a dinner party. You could serve fast food or you could serve a gourmet meal that leaves people talking for days. High-quality content keeps people coming back and sharing your posts. 

• Optimise for SEO: If no one can find your posts, it’s like shouting into the void. Research relevant keywords, use headers wisely and make sure your meta descriptions are enticing. 

• Engage Your Audience: Don’t just publish and pray. Encourage comments, ask questions and reply. Your blog should be a conversation, not a monologue. 

• Repurpose Like a Pro: One blog post can fuel – 

• Social media snippets 

• Email newsletters 

• Infographics 

• Podcasts or video scripts 

• This is content efficiency at its finest. 

Even experienced bloggers trip up.  

Here are pitfalls to avoid: 

• Blogging sporadically: Irregular posting makes it harder for search engines and readers to trust you. 

• Overly promotional content: Your audience wants value, not a never-ending sales pitch. 

• Ignoring SEO basics: Beautiful writing won’t help if no one can find it. 

Avoid these, and your blog becomes an engine for traffic and leads! 

Blogging for small businesses isn’t about writing the next Harry Potter; it’s about building visibility, authority and trust.  

Done right, it can double your website traffic in under six months and provide content you can use for multiple marketing channels. 

So, yes it takes effort. But compared to the cost of paid ads or hiring extra staff, it’s one of the most powerful and sustainable strategies you have.